What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * What Sell From Love author Finka Jerkovic learned from the process of writing her book’s first draft* How she determined what problem the book was solving* Why her writing process changed between her first draft and her second draft* Why writing the book was a “top secret” project Planning is a learning process. When we set out an objective, make a plan to achieve it, and then implement that plan, we inevitably learn key things. We might learn that we don’t want to achieve the objective after all. We might learn that the path to achieve it isn’t what we thought it was going to be. We might learn that we need more help or different help, that we need to acquire a new skill, or that we need to adjust our implementation. Making changes—even big ones—to our plan doesn’t mean we’ve abandoned it. It means we’re learning. All this month, we’ve been talking about working the plan. It’s January, after all, and I’m sure you’ve made some plans for this year! I kicked thi