What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why she went from posting spontaneously to planning out her content and using a weekly structure to guide her* What prompted her to start a video interview series on LinkedIn* And why Emily doesn’t care about trying to work the LinkedIn algorithm So you’ve got a big plan for this year (or even this week or this month!). What happens when somebody throws a wrench in the works? Do you fight to get back on track? Do you flee to something else entirely? Do you freeze and hope that it’ll all blow over soon? Each of these 3 responses is perfectly normal & understandable. After all, fight, flight or freeze is a baked-in biological response we all have. But most of the time, we need a different way to respond when our plans get interrupted. Fight, flight, or freeze might be our biological response when faced with a threat but th