What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolved over time* How she plans her content for her podcast and selects the guests she’ll have on the show* Why she decided to start pitching other podcasts to have her on—and the process she uses to do it* The techniques Annie uses to break through the fear of asking to be on other podcasts The number one way I’ve built my audience might surprise you. It’s NOT through especially useful or creative content. It’s not through some top secret ad targeting strategy. It’s definitely not through social media. It’s not even through this podcast. The number one way I’ve built my audience is by borrowing other people’s audiences. When I had a craft and design blog, I borrowed other people’s audiences by doing extensive write ups on makers I loved—who then enthusiastically shared that write up with their audience. When I started doing more business coaching & educatio