What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to please people who weren’t really her ideal clients contributed to losing track of her voice* The concrete steps she took to take a stand and show up more completely* What she’s still wrestling with as she deliberately speaks up in more potent and powerful ways To quote the great Lin-Manuel Miranda: If you stand for nothing, what will you fall for? Whether you’re a Hamilfan or not, you get the gist: you have to be clear on your values and what you believe or else you risk getting caught up in what others what you to believe or how they want you to be. This applies in life, in politics, and—of course—in business too. And today, more than ever, people expect businesses and their leaders to speak up, to share what they stand for, to claim what makes them different, and to tell their stories without hesitation or equivocation. So this month, we’re looking at dif