What Works | Small Business Podcast With Tara Mcmullin

Very few small business owners start out as confident sales people. In fact, selling is quite often a new business owner’s #1 fear. Many avoid selling. Some stumble through it. And still others look to leaders and sales trainers to learn their methods and duplicate their models. In that process, they learn what works… but they often also learn that “what works” doesn’t necessarily work for them. All this month, we’ve been examining sales and selling–asking “what works?” when it comes to asking someone to buy what we’re selling. First, I talked with Autumn Witt Boyd who shared how she realized that she’d taken the trend toward sales automation a little too far–and has since developed a hybrid process that’s high touch without overwhelming her. Then, I talked with Katie Hunt who shared how she had a fabulous new offer launch without spending tons of money on advertising or recruiting an army of affiliates. Last week, I shared my conversation with Kate Strathmann where we both shared