What Works | Small Business Podcast With Tara Mcmullin

This show is called What Works for a reason. Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?” Today’s episode is very much a question, many questions, really: * What works when it comes to selling when you want to avoid manipulative or exploitative practices?* What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?* What works when it comes to sales in a business that is actively anti-racist and anti-capitalist? And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems? My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business. Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-bui