What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 was the key to serving her people in the most valuable way* How Katie adjusted the messaging and marketing campaign to reflect the current state of affairs* A complete breakdown of the social media posts and email messages that made her sales campaign a smash when it was time to launch There are a lot of misconceptions about what it takes to launch and sell a new online course or program. Heck, there are a lot of misconceptions about selling in general—but this is just one podcast episode. “Launching”—depending on when and where you started your small business—means many different things. I’ve talked to plenty of people who swear it’s not a launch if you don’t have a Facebook ad funnel. Others will swear it’s not a launch if there isn’t a 3-part video series to warm up your audience. Still others will swear it’s not a launch if you don’