What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get her sales process back on track—and why she chose to put a human touch on it* What steps a potential new clients goes through in Autumn’s hybrid sales system* How her values are reflected in the way her business does sales now We all have a story about a bad salesperson. Ask my husband about buying a car and he’ll tell you about the time he and his ex-wife got trapped in a user car lot when they refused to make an offer on a car that was well over their budget. It’s cliche—but true. If this is the kind of story you think about when you think about sales, it’s no wonder that selling your own products or services would be a challenge. But this is not what your sales system needs to look like to be effective. You can be a kind, generous, and human sales person and be incredibly effective. This month, we’re talking sales. W