What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often custom or a la carte services* How the productized service model allowed them to quickly create a small group coaching program to increase their capacity and serve more clients Hey! It’s Tara McMullin and this is a special BONUS episode of What Works—the show that takes you behind the scenes of how small business owners take decisive action on building a stronger business. This is the second episode of a bonus series on how I’ve approached creating and delivering value through the products and services I’ve offered over the years. In the first bonus episode, I shared how my most recent offer, a live program called The Commitment Blueprint, started as a personal life change, grew into a free webinar, and then transformed—TWICE—into a paid product.