What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or burnt out* Why getting to know her potential clients really, really well helps her put together the right packages for their needs* How her “master list” of services helps her build bespoke engagements easily & efficiently* How she’s gotten her team involved with client-facing work and slowly let go of control Somewhere in the craze for online courses and making money in your sleep, service-based businesses got a bad rap. Of course, most of the bad rap really just came from marketers who convinced would-be business owners that passive income and infinitely scalable models were the only way to ensure they wouldn’t be overworked and overwhelmed by client work. The other reason, I think, that service-based businesses got a bad rap was that so many service providers weren’t very thoughtful or strategic in how they offered their services.