What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the future of her company* What her “feather money” phase taught her about the value of her products* The future expenses she’s factoring into her pricing today* What product-based businesses need to consider when they’re thinking about their pricing & business model Pricing your products or services can feel like a game of pin the tail on the moving donkey. There are so many factors to take into account. The price you choose needs to consider the market, your cost of goods sold, the positioning of your brand, the value of what you’re offering, and the cost of doing business. Each of these pricing factors have their own challenges and potential pitfalls. And just because you figure out the equation once… …doesn’t mean you’ve solved it for all time. The factors that influence price change over time. Over time, the market changes, your cost of goods change, yo