What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * What tools Jessica Stansberry uses to run her content-driven business* How she knows when it’s time to switch tools and what criteria she uses to pick a new one* What project management tool she’d make out with if she could* How her systems and workflows help her get the most out the software she uses to run her business Most small businesses today create some form of content. Some are sporadically posting updates & photos on social media. Others take the time to create helpful articles, entertaining videos, or valuable podcast episodes. But there’s a whole category of small business that I would consider content-driven. In other words, these businesses rely on the steady production of content that keeps the existing audience happy while it also helps attract new audience members. These businesses might make money by selling advertising, leveraging affiliate marketing partnerships, or selling their own digital products. And often, it’s a combination of all three