What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Shameless Mom Academy founder & host Sara Dean shares how her brand developed over time and in partnership with her community* Why she started the podcast in the first place, as well as why it was key she didn’t have a business in mind at first* How she came to understand the rewards of imperfect action* Why she took some big risks to bring her community together in person and how it paid off It’s tempting to think that you control your own brand. After all, you’re the one paying for the logo art, the web design, the copywriting, the photo shoots… Your money, your decisions. Your story, your brand. Except… A brand is really only as strong as the idea of it in your customer’s mind. Let me say that a different way: you can put loads of thought and money into carefully crafting a brand for yourself or your business but, at the end of the day, if the customer thinks of you or your company as something else entirely, none of that thought or money matters. Yo