What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor in how the brand (and product) has adapted* How the Mighty Networks team is using an online course to gather more customer feedback and create a plan for the future of the brand* What led to leveling up the Mighty Networks visual brand in 2019 Brands evolve. Sometimes brands evolve naturally—think Dunkin’ Donuts changing their name to Dunkin’ to reflect the fact that more people think of them as a coffee place than a donut place. Sometimes brands evolve… unnaturally—think Weight Watchers changing their name to WW because, well, I’m not sure why other than they’re trying to stay afloat as more & more people care more about health than weight loss. The reason that brands evolve is that a brand is only as strong as its reputation in the mind of the customer. A company doesn’t—can’t—have sole ownership of a brand. A brand