What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * What values are woven through Rob Walling‘s many ventures* Why he started MicroConf and how it’s a direct reaction to so many communities & events for founders* How Rob sees his role as a leader of a rapidly growing community* How he turns his values into policies, systems, and operating procedures no matter one business he’s working on “Different is better than better.” That’s what Sally Hogshead says. Sally is a brand expert and the creator of the Fascination Advantage Assessment, which helps entrepreneurs and leaders discover what’s naturally fascinating about themselves. What she means is that better is fleeting. It’s uninspired. “Better,” she says, “keeps you chained to the same way of working as your competition.” Being different, on the other hand, helps you stand out. Being different helps you gather the right people around you—because they immediately see what you’re about. Different helps you win on your own terms. So how do we arrive at “differ