What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run reports, and organize the information that goes into every project* How her team members take ownership of different areas of each project* Why she’s learning to take a more top-level role in each project they manage One of my most important personal commitments from last year was to “work the system.” In other words, I wanted to stop constantly reinventing the wheel, breaking things that weren’t broken, and looking for new novel things to add to my plate. I wanted to take the systems that we had as a company and work them. No more pretending that I didn’t have to follow the procedure or document my work just because I was the boss. No more excuses for why my tasks weren’t getting checked off or the process wasn’t getting completed. Just working the systems we had, making them better, and following through until every last item was cros