What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true value behind what she was offering her clients so she could rework her business model* What eliminating exploitative business practices from her own model has taught her about creating value* How her rates, working hours, and client load is different now that she’s built a business that helps her take care of herself Business is an experiment. You try something, you get a result, you learn. Then you try something else. Little by little, the learning adds up to a business that works. But often, our learning leads us down a path that earns some money and keeps us busy but doesn’t really let us thrive. Discovering “what works” can feel like a dead end. In other words… …success can make you feel stuck. You’re your own boss. You’ve got good clients. You have plenty of work to do. By many accounts, you’re successful.