What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the agency incorporates humor into every touchpoint of their client experiences* The brainstorming techniques they use to find surprising & delightful marketing ideas* Why humor has even made its way into their hiring process The first time I heard the phrase, “Surprise & delight…” …I was being trained on Starbucks & Seattle’s Best Coffee company culture. Our trainer—who was excellent—told us that we were empowered to look for little ways to surprise and delight our guests. Whether that was delivered a freshly brewed cup of coffee to the table they were sitting at or simply taking the time to learn our regulars’ names, the expectation was set that we would go above & beyond. The “surprise & delight” mantra has stuck with me over years of running my own company. I’m not as good with stylish gifts or personal notes th