What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has helped her stay flexible while building her business* The many pivots she’s made from architecture to photography to operations management to diversity consulting* Why respecting her Zone Of Genius has kept her from getting caught up in expectations Starting a business is a risk. Running a business is a risk. Growing a business is a risk. Ostensibly, we’ve all signed on for this risky life as an entrepreneur. But, we often find ourselves searching for certainty and hunting for the “sure thing.” We do it every time we think another $2000 course is going to answer all our questions about building a successful business. We do it every time we wait a few more months to launch a new offer into the world. We do it every time we avoid reinforcing a boundary because it might upset a client. In our last episode, Episode 241 w