What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she created first on the way to developing her certification program* How she determined what the certification program would include and how it would be structured* What she’s tackling next to continue to create value and build capacity for her company What you do doesn’t have to be magic. One of my all-time favorite quotes is Arthur C. Clarke’s third law: “Any sufficiently advanced technology is indistinguishable from magic.” I love this idea because not only does it apply to the iPhone in my pocket or the car that plays music from that phone as soon as I turn the key. But it also applies to the work we do on a daily basis. I’ve heard from so many small business owners over the years that what they do for their clients can feel like magic. Maybe you feel that way too. You don’t know exactly how it happens… but you get on Zoom with a