What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty * How writing mentor Katey Schultz knew she wanted to scale up her Monthly Mentorship program* What she did first to scale… and why it wasn’t enough to meet her goals or her personal needs* Why some big mindset shifts were key to seeing the real opportunity—and how a moment of deep fatigue opened the door to an important aha moment* How Katey settled on a format for serving many more writers in much less time Scaling up often requires zoning in. What I mean is that, most of the time, a business doesn’t actually scale up the whole of what can do. It scales up one small piece of the puzzle. The result might be focusing on a particular outcome you can create for clients. It might be focusing on a particular aspect of your methodology. It might be creating leverage from a particular component of the brand. It might even be a particular feature or component of your value proposition. And, quite often, businesses choose the wrong thing to focus on. A business that’s not ope