What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Speaking Your Brand founder Carol Cox realized she was at capacity and hungry for more* Why she chose to hire & train another speech coach instead of moving into online courses* The mindset work she needed to do to prepare herself for the transition into scale* How she found her first hire and got her started with clients When it comes to small business, there are plenty of special snowflakes out there. And before I inadvertently offend you, let me explain what I mean. A special snowflake business is one that’s focused on the unique talents of the owner. It’s the “only you can do what you do” mantra so many fluffy business classes preach. When you have a special snowflake business, customers buy to get a piece of you. They want what you can do for them. Look, some people genuinely like it that way. Cool. But special snowflake businesses don’t scale. Oprah is truly special—but she didn’t create a culture-shifting television show, her own entertainment