What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why a cocktail party conversation prompted Marie Poulin to confront the assumption that scaling your business is the ultimate goal* How Oki Doki’s hybrid business model works—and why it’s the perfect approach for Marie and her partner, Ben* How Marie’s personal priorities and ideal lifestyle are helping to shape her business decisions* Why she’s looking for a sense of equilibrium between the energy she puts into the business and the energy she receives from it To scale or not to scale—that’s really not the question. At least, it’s not the first question you need to ask about the direction you want to take your business. As we mentioned in Episode 232, Sean and I are choosing to prepare our new company for scale is because it will help us live the lifestyle we want to live and do the kinds of work we want to do. Callie Willows mentioned in our last episode that one of the reasons the Member Site Academy works so well for The Membership Guys is that it supports the life