What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Callie Willows and her partner decided to go “all in” on a membership site as their only offer* How she stays on up to date with the content and conversation inside the community* Why member experience is their top priority and retention is their top metric* What makes a membership site perfect for her own unique kind of introversion Okay, who wouldn’t want to be paid month after month for the same product? That’s the promise of a membership site. You set it up, convince people to join you, and they pay—and pay again, and again, and again, and again. You tend to the group and the money just keeps coming. Now, if you’ve already guessed that this is—in fact—not the reality of building and running a membership site, you would be correct. Creating any kind of subscription-based product has the potential for a huge payoff with healthy profit margins. But actually building the business that allows that to happen is a different story. Building a subscription-based