What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Victoria Klein questioned her choices and assumptions to try some decidedly unexpected things in her business and life* Why she decided to go back to school to study Japanese and how the decision gave her a fresh perspective on her business* What’s happened to her level of confidence as she’s experimented and questioned her assumptions* Why her business is better off today than before she took these unconventional risks Assumptions, defaults, stories—I’ve had a number of conversations recently about the role unconscious choices play in how we run our businesses. Maybe your inbox is out of control and your calendar is jam-packed, so you go with the flow and assume you need to hire help. Maybe you tell yourself a story about keeping prices low so that more people will buy and sales will be easier. Maybe you default to following someone else’s business plan instead of getting creative with your own. Every single day—every hour, even—we’re presented with choices. B