What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Edios Media‘s target clients have evolved over their 3 years in business* What happened with co-founder Michael Karsh and Elizabeth Madariaga got the chance to pitch a project for Google* Where Michael sources his confidence while working with giant corporations* What Michael and Elizabeth have focused on operationally to continue leveling up their service and their confidence Even in today’s digital world, when we think small business, we often think the mom & pop shop on main street. Or, maybe you think about the lawyer who drew up your will or the accountant who prepares your taxes. Even online, you probably think about coaches, designers, artists, educators, copywriters, and project managers. One thing all of these businesses have in common is that they’re person to person kind of businesses. Whether the person is walking through the door of a coffee shop or the person represents a business they founded, each transaction feels really personal. It’s a bu