What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience* How she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herself* How she’s connecting with the right people using a Facebook group, author partnerships, and savvy content marketing* Where she’s run into trouble with her niche The first business idea I ran with was a blog for makers and artists in Pennsylvania. I was smitten with the new maker movement and I figured that highlighting “made in PA” goods would be an easy way to engage with the community. I was right. “Made in PA” wasn’t just the perfect constraint on who to feature. It also served as a constraint for who the audience for the site was too. I was writing about Pennsylvanians for Pennsylvanians. I had no idea at the time just how savvy this business decision was. I immediately connected with incredible people. And they