What Works | Small Business Podcast With Tara Mcmullin

All this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audience-building and marketing their businesses. Some people have told us that keeping it simple and focusing on just one technique has paid a lot more dividends than trying to be everywhere and do everything. Others have told us that video, like showing up on Instagram Stories, Facebook Live, or YouTube, has helped them reach new people. Plenty of folks told us that the most important thing they do to build their audiences is reaching out to new contacts one at a time. Still others told us Facebook groups, guest teaching, virtual coffee dates, in-person events, or asking for referrals and recommendations are their sweet spot. Clearly, there is no right way to build an audience today. That can be comforting for sure. Those of us who are naturally questioners, rebels, and skeptics don’t have to mold