What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Eli Trier embarked on her first community project—and the results she experienced from that first project* How facilitating community projects help her reach important business goals and build her audience* The exact process Eli uses to put together each project* How community projects differ from less effective marketing tactics like telesummits When I first heard about this idea of a “community project,” I was dubious. It sounded an awful lot like an telesummit—which I’m on the record for calling bad marketing. My beef with the vast majority of telesummits or online summits is that they’ve evolved to serve the needs of the organizer—and nearly no one else. If you’re unfamiliar with the concept, it’s when someone organizes an online event, solicits a bunch of speakers with good-sized email lists, and then has those speakers promote the event so that the organizer’s list grows by leaps and bounds. The pitch emails I still receive for telesummits—even after