What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses* How the show supports her web design & digital marketing studio, RKA ink* The start-to-finish process she uses to produce each season of the show* How she finds new videos and measure the success of the show Lots of people want to know how to stand out online. Few people put in the time and effort to actually stand out. What I’ve discovered over the years is that standing out is never the product of following whatever trend is lighting up social media or taking the blogosphere by storm. Standing out is incredibly personal. Anytime I’ve tried to play the game, I lose. Anytime I make up my own rules, I win. This podcast is no exception. I could have chosen to play the game of getting the online business world’s biggest stars to talk about their own pet projects