What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to boost a website’s traffic by 1000%* The tools she uses to discover what to create content about and the technique she uses to maximize their potency for search* How she bridges the gap between social media and SEO to get the best results Social media success isn’t the same as business I spend about an hour every morning looking through news and culture websites. I hit CNN, Slate, and Vox, and then I open up Apple News to see what I might be missing from more unusual sources. The other day, an article on Buzzfeed caught my eye. First off, yes, I love me some Buzzfeed. Sometimes you just need cute dog pics and funny parenting tweets to bring a smile to your face. This article was neither about cute dogs nor parenting tweets. It was about an Instagram influencer with over 2 million followers who