What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenes* How she finds people to connect with, how she starts the conversation, and how she follows up* The process and tool she uses to track her time spent on her behind-the-scenes audience-building* Why creating social media content is still an important part of how she’s building her audience Back in 2010, I was spending a lot of time on Twitter. And, I can remember realizing one day, while working from my dining room table back before I had an office to call my own, that a lot had to be happening behind the scenes. In other words, there was everything I could see happening on Twitter, in emails, on websites, and in teleseminars. And then there were all of the conversations that had to have happened to make that possible. I could see people promoting each other’s programs and services. I could s