What Works | Small Business Podcast With Tara Mcmullin

Imagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode. Those numbers aren’t just numbers for a lot of us. At best, they can be subtle points of validation that we’re headed in the right direction. At worst, they can be emotional landmines. All this month, we’ve been exploring how metrics, traffic, and financial impact the decisions we make as business owners. These are important conversations because we’re often missing key pieces of information that make decision-making easier. But let’s not pretend that knowing your numbers will make all of your decisions objective or black & white. Every time I peer into my profit & loss statement or check on the click thru rate of an email, I’m confronted with my own expectations and mindset. If I’m not careful about checking t