What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used to figure out a new way to offer her services* What expenses Jordan accounts for in pricing her unusual offer Sometimes the numbers top you in your tracks. It was the summer of 2017. I was on a bonus day of vacation with Sean and Lola because our original flight had gotten canceled. We were on the way to Sean’s grandmother’s lake house and I thought I’d check in on my email quick since I’d be coming back to work a day later than planned. Staring at me from the top of a stack of unopened emails was an email informing me that, soon, 30% of our membership revenue was going to flow toward Apple instead of our bank account. My stomach sank. The still-new community wasn’t even breaking even yet and now we were going to have to give up 30