What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The first step Rita takes with every new client* Why Rita maps the customer journey and how it helps her make recommendations to clients* What Rita looks for when she opens up her clients’ Google Analytics dashboards Let’s cut to the chase: how confident are you in your ability to understand what’s going on with your website traffic? When was the last time you even logged into Google Analytics or your stats dashboard? Do you know where your traffic is coming from and what traffic sources produce the most email subscribers or sales? Do you know what blog posts bring in the most revenue? Do you know what social media platforms actually drive traffic to your website (or just which ones you think drive traffic)? Do you know the process a new customer goes t