What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty * How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in sales* How she regrouped and made a decision to create a online course inspired by her viral pin* The process Jennifer used to create her online course and how her course has impacted her art business as a whole Going viral doesn’t always go the way we planned. My dear friend Brigitte Lyons is a media strategist and PR specialist. But back in 2013, she wrote a blog post about… an unrelated topic. This was back before blogging always had to be strategic content marketing. And so, when Brigitte had something to get off her chest, she wrote it down and published it. This blog post started to make the rounds. It even ended up on Reddit and drove crazy amounts of traffic to her website. For more than 2 years, Brigitte’s website traffic was dominated by people coming to read this off-topic blo