What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own* What her current vision for Work Brighter is and how it informs her growth strategy* Why Brittany chose to think of her company more like a software company than a content company A side business can be your main focus. Mike McDerment founded Freshbooks—a company that now reportedly brings in over $50 million in revenue each year—because he saved over an invoice he was working on for his internet marketing consultancy. But Mike didn’t quit his existing business to start a new one. He started building it on the side. And well before Freshbooks started making, well, really any measurable amount of money per month, he figured out a way to devote 80% of his time to making that company and his solution for small business owners like him a reality. He made the new company his top priority, even t