What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business has leveled up over the last year* What Racheal did to overcome her greatest fear about hosting an in-person event “Meet me in Astoria, Oregon. No charge to you. Let’s talk business for 2 days.” That was the invitation I sent out to our business coaching clients about 5 years ago. I legitimately had no idea what I was doing… I just believed that, if I got as many of them as possible in a room together, they could help each other in ways we couldn’t yet imagine. Some drove to my tiny little town on the Oregon coast. Some flew into Portland and made their way two hours west. As they arrived, I knew we were doing the right thing. There was nothing fancy about that first retreat (or most of the ones that came after it). We sat at Ikea de