What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty * Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email list and followers* What she did after the workshop to flesh out her 12-week program once she had proof of concept* How she used the success of her workshop to create the initial sales for the program Big results typically start with small wins. If you follow me on Instagram, you know I love sharing parts of my workouts on my Instagram Stories. Sometimes I share a bouldering problem I’m especially proud of. Sometimes I share a new-to-me movement. Sometimes I share a new PR. Last week, I shared a video of a progression of pull-ups I did after a climbing workout. I did 4 wide grip pull-ups, 4 strict pull-ups, 3 neutral grip pull-ups, and 1 measly chin up with minimal rest. Whenever I share things like that, I can count on getting some version of “Oh, I could never do that!” or “How the heck did y