What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used an automated Twitter account to build her audience and produce a new product from repurposed content* And, why Bonnie doesn’t buy into guru culture—despite being a leader thousands of people look to for guidance Writer’s block—most people who write have experienced that crushing feeling of having nothing to say. And if finding new customers, convincing them to buy, and developing new products depends on your ability to produce great content, writer’s block can feel worse than an empty bank account. But what if everything we believe about writer’s block and our business’s dependency on a steady stream of new content is wrong? This month, we’re examining the stories of business owners who have planted a seed, watered it, tended it, and helped it grow. In this episode,