What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty * How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients’ unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, too Could your target market use a clean up? There’s a reason that every marketing class you’ve ever taken or any business coach you’ve ever worked with has asked you to start by defining who your customer is. And that reason is simply that most beginner business owners—and even plenty who should know better—end up trying to be everything to everybody. And, of course they do! It seems like it would be so much easier to make a product that everybody wants to buy. It seems like it would be so much more effective to create marketing that resonates with everyone. But… in the end, w