What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty * The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why CoCommercial has become The What Works Network At the end of 2016, I decided I wanted to do business differently. I wanted more for our customers, our followers, and our listeners than talking heads and internet business celebrities. I wanted to honor the unusual, unconventional, and diverse ways that small business owners like you make things work. I wanted to affirm your resourcefulness and problem-solving skills. I wanted to leave plenty of room for “it depends” and “this might sound weird, but here’s what works for me.” Most of all, I wanted to make sure that more small business owners had access to the kind of insider information that gave me the info I needed to make important decisions about how I did business myself. In