What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty: * What Jennifer Louden has learned about hosting & selling retreats in the 20 years she’s been running them* How far in advance Jen starts planning for a retreat–and how far in advance she starts marketing a retreat* The core role retreats play in Jen’s business model* How Jen structures each retreat to create the best experience for herself and her guests Every time I go to Glacier National Park, I can feel myself expand. I take up more space, I dream bigger, I breathe more deeply. I’ve had breakthrough ideas about who I am, what I do, and how I want to run my business winding up and down the Going To The Sun Road. I’ve seen glimpses of my full potential hiking through the woods or above the tree line. So when I saw a new hotel go up in my favorite town outside the park, it was an easy decision to bring a group of small business owners there for a retreat. What wasn’t so easy… was figuring out exactly how to do that. Luckily, I had hired a fabulous event p