What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or strategy, applied to her clients’ work, turns their text into “both a functional machine and a pleasing work of art.”* Why Margy’s so passionate about academic writing, plus the reason Margy works with clients across different specialties instead of niching down* How Margy turned the “magic” of the way she works into a repeatable process — and how that changed the way she works with her 1:1 clients* Why she uses tarot cards to better understand what she already knows and look at things with a new perspective It’s tempting to think that to do your best work, you have to hunker down in your creative cave, scratch out your brilliant thoughts by the fire, and only emerge once you’ve had your eureka moment. In fact, I know plenty of thinkers and entrepreneurs who have tried to do exactly that.  Sometim