What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty: * Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students to prioritize instead of Cost Per Lead* How skewed expectations for conversion rates have led to declining ad performance* The 3-part customer journey that Bond advises for excellent customer experience and profitability Have you heard? The sky is falling!  Okay, the sky isn’t actually falling. What is being talked about by every Chicken Little out there is how much Facebook ad costs are rising.  Recode, Business Insider, Adweek, Adespresso, and more have been talking about declining inventory and rising costs for the last year. Small business owners are catching on too. Inside our network, we’ve been watching as members scratch their heads about the cost of clicks and leads. We’ve been promised clicks and leads for less than a dollar by every Jeff, Ryan, and Frank out there with a Porsche and a