What Works | Small Business Podcast With Tara Mcmullin

A few weeks ago, Derek Halpern—who has made millions of dollars selling online courses—announced that he was quitting information marketing. He said he was burnt out. He’d lost track of why he was in the business in the first place. His information marketing business didn’t light him up. He announced a sort of digital fire sale of all his courses, one final time, and then took them off the market. Over the last 3 episodes, I’ve been running down what I see as the top trends shaping small business in 2019 based on the interviews I’ve done over the last few years. Because of my behind-the-scenes view here at What Works (and yours, too!), I often get to see trends happening before they tip into the mainstream. Today’s trend is no exception. I can relate to Derek and the circumstances that prompted his decision. Two years ago, I was burnt out on advice culture and information marketing, too. I felt pressured to be constantly turning my personal experience into something useful for thousands of people. And? It ju