What Works | Small Business Podcast With Tara Mcmullin

Imagine making money in your sleep. When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over night, I was pretty damn excited. But what I realized soon after was that there was nothing passive about passive income. Whether you’re making money through ads, online courses, ebooks or apps, you had to work. Sure, the revenue might come in over night, but that doesn’t mean you didn’t spend the whole day before at your desk. Now while many still promise an infinitely scalable business built on online education, most people have wised up. It’s not that information marketing doesn’t work in terms of creating a scalable and profitable business, it’s just that there are other ways to make scalable and profitable work for you. Many of the most successful small business owners today run high-touch service-based businesses. Instead of scaling their businesses digitally, they’re building smart t