What Works | Small Business Podcast With Tara Mcmullin

Both as humans and as business owners, we tell ourselves stories. I might tell myself that no one will pay what I need to charge for my work. You might tell yourself that you can’t hire anyone who will do the work the way you want it to be done. Someone else might tell themselves that they don’t have enough experience to be taken seriously, that hard work equals results, or that they can do it all themselves. These stories aren’t necessarily good or bad–but they do frame the way we see our opportunities and challenges. These stories influence our plans and calculations. They impact our relationships with others and the relationship we have with ourselves. The more I’ve learned about business, the more I’ve learned that these stories play a huge role in how likely our businesses are to succeed or stagnate. The stories we tell ourselves as entrepreneurs make up our mindsets. Another way to look at it is that these stories create a pattern of expectations and beliefs. Every action you take and every decision yo