What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads * How Maggie’s role within the agency shifted to Director of Sales when her business partner left — and how that impacted the rest of the team structure * Who updates standard operating procedures and when * Why Maggie only works with clients on engagements six months and longer (hint: healthier cash flow and happier clients!) Maggie Patterson, Principal of Scoop Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when she saw that business wasn’t growing and finding leads became increasingly harder, Maggie knew it was time for a shift. That’s when she decided to stop working with online business owners and instead work with local business owners. The results? She’s getting paid more,  she’s working with her i