What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Who is succeeding with email marketing today–and how they think about their email lists differently * How ConvertKit makes it easy to test ideas and create a new product * Why simplicity is winning when it comes to email–and how that means you can spend less time marketing * How ConvertKit bridges the gap between the business just setting out and the more mature business with more sophisticated needs * Plus, a special trial offer–first month free! Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door. How are the leading businesses using email marketing in the current environment? Isa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of example